Great British Kitchens & Interiors

Lander concepts · Edge Digital

Four layouts on one design system, extracted from the live brand (Libre Franklin, monochrome, square, tonal bands). All imagery and video are GBK&I's own. Review-only — items marked [confirm] in source await client sign-off.

Layout 1 · SHARP + quiz funnel

The conversion machine

Full SHARP flow with the five-question quiz, geo hard exit, budget soft exit and booking step. Hero message-match variants via ?v=b&town=Bromley.

View layout Layout 2 · Direct response

Form in the header

Contact form embedded in the hero over the brand video, proof stitched into the form card. Built for high-intent search traffic.

View layout Layout 3 · Brand story

Story → showroom / lookbook

Editorial chapters (1984, the workshop, today) closing on two doors: visit the showroom or request the lookbook. Lower pressure, awareness traffic.

View layout Layout 4 · Three-rung ladder

Lookbook · home visit · showroom

The audit's CRO2 prescription: three commitment rungs, each a separately-tracked conversion, featured rung in charcoal invert.

View layout

Edge Digital · internal review page · not indexed